HOW CAN J.Z. RICHARDS OFFER TIES AT SUCH A REASONABLE PRICE IF IT IS AS HIGH IN QUALITY AS THE OTHER, MORE EXPENSIVE NECKWEAR?

J.Z. RICHARDS ONLY MAKES FOUR-IN-HAND TIES AND POCKET SQUARES.
Because we specialize in a single product that is offered in only two sizes (Regular and Extra-Long), we can be very efficient. Other manufacturers also sell shirts, bow ties, cummerbunds, belts, etc., which are usually offered in multiple styles and sizes. Having these secondary products forces the production of smaller, less efficient quantities and ultimately drives up the cost of the company's primary product: ties.

J.Z. RICHARDS TIES ARE MADE TO-ORDER.
At J. Z. Richards we order fabrics and make the ties to-order so we have very little extra unsold inventory that must be closed out at a loss.

J.Z. RICHARDS DOES NOT ADVERTISE.
We do not run any national or international media campaigns: A multi-million dollar advertising expense requires multi-million dollar profits. Additionally, public relations and promotion firms who solicit "free" publicity in the fashion press charge a high fee which must be paid for by additional markups.

J.Z. RICHARDS DOES NOT HAVE A SHOWROOM OR PARTICIPATE IN MAJOR PROMOTIONAL EVENTS.
Setting up and maintaining showrooms in fashion-focused cities like New York, Los Angeles, London and Milan, are extremely expensive and therefore require high mark-ups and extra profits. High profile promotion events, runway shows, and convention booths are additional expenses that we also avoid in order to keep our costs at a minimum.

J.Z. RICHARDS DOES NOT HAVE RETAIL STORES.
Showcase retail stores on Madison Avenue, St. Honore, Beverly Hills, Bond Street, or Via Della Spiga are very expensive to maintain and must be paid for with extra markup.

J.Z. RICHARDS MAINTAINS A LOW OVERHEAD.
J. Z. Richards is a family-owned and operated company. The only facility is in Boulder, Colorado. The ties are hand-made in a factory in New York that specializes in top-quality neckwear.

J.Z. RICHARDS DOES NOT PAY ROYALTIES
Unlike other neckwear manufacturers, J. Z. Richards does not pay royalties for the use of a "designer" name.

J.Z. RICHARDS DESIGNS THE LINE IN-HOUSE.
Because we use exclusive, in-house designs, we are able to better control the production channels for our line as well. We don't use the open, mass-market designs that the mills peddle to everyone in the industry, and we aren't obligated to use one mill or another due to their ownership of a design. We create our own designs and then we shop them around in order to get the very best pricing from the mills.